A STUDY OF THE SEGMENTATION OF TOUR PUBLICATIONS MARKET IN TAIWAN

碩士 === 南華大學 === 出版事業管理研究所 === 93 ===   With growing traveling population these years, the requirement of tour publications is also getting increased in Taiwan. Therefore, it is necessary to have further research aims for such filed with lack of related papers, especially now is marketing oriented er...

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Bibliographic Details
Main Authors: Dai-yu Kang, 康代育
Other Authors: Chien Yu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/86058226614604669436