The Research on the Relationship among Reading Behavior, Lifestyle and Buying Decision Factor of Baseball-magazine Readers

碩士 === 南華大學 === 出版事業管理研究所 === 93 ===  As a long run, affections toward Baseball are deeply rooted in Taiwanese, along with the quicken of economy and the respect of leisure time, the market size of Baseball magazines is broaden, and the competitors are plunged. The documents related to the sports ma...

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Bibliographic Details
Main Authors: Cheng-yuan Hsu, 徐程遠
Other Authors: Li-chih Ying
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/45158543813331026144