RESEARCH ON THE RELATIONSHIP AMONG RELATIONSHIP MARKETING , SERVICE QUALITY , CUSTOMER VALUE AND CUSTOMER LOYALTY-TAKE THE HYPERMARKETS IN TAINAN AS EXAMPLE

碩士 === 南華大學 === 管理科學研究所 === 93 ===   Due to changes of environment and busy working in today’s society, most of office staff can not buy their daily needs only if they have leisure time. Thus, hypermarket is becoming a crucial role for their life than ever.     Customers can not only buy all product...

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Bibliographic Details
Main Authors: Ting-yi Wu, 吳婷怡
Other Authors: Meng-shiou Chen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/93251294171235148362