The Effects of the Product’s Message Framing on the Purchase Tendency
碩士 === 國防管理學院 === 後勤管理研究所 === 93 === In this research we mainly probe into the impact of the informative type of product guarantee on the purchase tendency , in another word, we would like to get insight of how the information may be presented as positive, negative, confirmative, or probability of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49806790754392855784 |