The Moderating Effects of Interdependent Self-Construal on the Relationship of Consumers’ Attitude toward Piracy, Ethical Beliefs with Intention of Purchasing Counterfeits
碩士 === 國立東華大學 === 國際企業學系 === 93 === Mainland China and Taiwan are notorious for piracy and counterfeits. All counterfeits are produced because of consumers’ demand. Thus, this study focused on the demand side in order to understand why consumers are engaged in purchasing counterfeits. According to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29322500966755565926 |