The impact of product placement type of advergaming and gaming environment on advertising effectiveness.
碩士 === 國立東華大學 === 企業管理學系 === 93 === ABSTRACT The game industry was the fast growing entertainment industry for the past years. In recent years, the advertisers use game to attract the technical young people being fickle in affection. Advergaming is an integration of advertising messages and onli...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28315996948872183614 |