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碩士 === 國立東華大學 === 企業管理學系 === 93 === The major purpose of this study is to discuss the perceived effectiveness of four IT-enabled institutional mechanisms how to affect buyers’ trust and perceived risk from e-retailers. Furthermore, we discuss the relationship among buyers’ trust, perceived risk an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53517881109658893551 |