The Impact of the Consistency of Prior Knowledge and Framing Effect on Consumers' Purchase Intention
碩士 === 國立東華大學 === 企業管理學系 === 93 === A lot of researches prove that consumers tend to be overconfident in their own product knowledge.(Hernan,2001), and in fact consumers’ product information is incomplete. Therefore this research is analyzed on the information content itself further, probed into it...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68397300916135130471 |