A Study on Consumer Behavior of Small and Medium Hotels in Hualien
碩士 === 國立東華大學 === 企業管理學系 === 93 === Target marketing has been shown to be more helpful for the marketer to identify precisely marketing opportunities in that it allows firms to develop ideal products for each target market. This research adopts benefit segmentation to study the benefits travelers se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38026097855168589358 |