Applying Linear Structural Equation Models to Study the Influence of Service Quality, Customer Satisfaction and Switch Cost on Customer Loyalty— An Empirical Study of Taiwan Railway.

碩士 === 國立東華大學 === 企業管理學系 === 93 === Abstract Title of Thesis: Applying Linear Structural Equation Models to Study the Influence of Service Quality, Customer Satisfaction and Switch Cost on Customer Loyalty— An Empirical Study of Taiwan Railway. Number of Pages: 143 Graduate School and University: Gr...

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Bibliographic Details
Main Authors: Chun-Yao Lin, 林竣曜
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/44880539295640223269