THE RELATIONSHIPS OF PERCEIVED VALUE, ATTITUDE AND RELATIONSHIP QUALITY AMONG B2B TRAVEL AGENCIES
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === The relationship quality is an important factor for wholesaling and retailing travel agencies to develop long-term relationship. It may be affected by the value provided by the wholesaling travel agencies and customers’ attitude. This paper examines the relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60334718477893457375 |