Research on the Relationship between Consumption Value Experience and Service Brand Image- A Sample of Taiwan Hanshin Department Store-
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === In the course of consuming, consumers need to select a particular service, a particular model, or a particular brand. The selection is primarily made according to the “ consumption value” that is offered by a particular service or brand. (Sheth et al., 1991)....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87951686027370901970 |