A Comparative Study of Operating Performances and Travelers' Perceived Service Responses-Taking Taiwan National Parks as Examples

碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === The main purpose of this study is to analysis national parks’ operating performances (supply side) and travelers’ perceived service responses(demand side), and further, to compare the relationship between them. This study design includes three parts: The first...

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Bibliographic Details
Main Authors: Wun-Wei Liao, 廖運偉
Other Authors: Yi-Ling Ling
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/64195240073610961192