A Study of Female Consumers' Purchase Behavior---Biotech Skin Care Products as Examples

碩士 === 國立彰化師範大學 === 商業教育學系 === 93 === This research is based on population survey in order to acquire the market segmentation and competitive advantages to serve as the purchase decisive factors for biotech skin care products executives, who strategically plan for the market, including marketing mix...

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Bibliographic Details
Main Authors: Fen Li Hsu, 徐麗棻
Other Authors: 葉凱莉
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/60674832191334199625