A study of consumptive behavior in aesthetic economics
碩士 === 國立彰化師範大學 === 商業教育學系 === 93 === In the age of consumer sovereignty, a supplier is encouraged to explore “ the desire of art” hidden in the consumers to create the source of economic everlasting growth. So the research on consumer aesthetics, which is an important topic in experiential marketin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40730895194243938726 |