A Study of Customer Value and Customer Segmentation: An Experimental Research of Insurance Industry
碩士 === 國立彰化師範大學 === 企業管理學系 === 93 === Recognizing value as the instrument to distinguish customer will help the enterprises find the beneficial customers accurately. How the enterprises convert the beneficial customers into repeat customers has become more and more important. Customer lifetime v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66956403644669210837 |