Analysis of Customer Relationship Management Adoption Through an Institutional-conflicts Lens
博士 === 國立中央大學 === 資訊管理研究所 === 93 === Customer relationship management (CRM), as an opposite of transactional approach (e.g., mass marketing), is commonly referred to as the new paradigm for doing marketing. Unfortunately, over half of all CRM implementations do not produce expected results and only...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60195177306412524983 |