Cannibalization across Electronic and Traditional Retail Channels
碩士 === 國立中央大學 === 資訊管理研究所 === 93 === Research in the literature on electronic commerce has focused largely on analyzing their efficiency and consumer welfare-enhancing properties. But few research addressed the cannibalization issues facing the multi-channel retailers and the traditional retailers...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/44647926383436422143 |