Cannibalization across Electronic and Traditional Retail Channels

碩士 === 國立中央大學 === 資訊管理研究所 === 93 === Research in the literature on electronic commerce has focused largely on analyzing their efficiency and consumer welfare-enhancing properties. But few research addressed the cannibalization issues facing the multi-channel retailers and the traditional retailers...

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Bibliographic Details
Main Authors: Tze-Pu Wang, 汪澤普
Other Authors: Bo-chiuan Su
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/44647926383436422143