The role of information structure in buying high-tech consumer products
碩士 === 國立交通大學 === 經營管理研究所 === 93 === Today's consumers face richer information than ever before, they feel information overload and may make poorer and less effective decisions. In addition, marketers are excited about the potential of e-commerce and web-site advertisement to provide a great de...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47281892754501275926 |