A Study of Brand Positioning of Skin Care Products—An Example of Brands in Department Store
碩士 === 國立交通大學 === 經營管理研究所 === 93 === Nowadays, the market of cosmetics and skin care products in Taiwan is flooded with international brands; hence the import number increases every year. In 2003, the import amount of cosmetics and skin care products reached 19.2 billion dollars, and the total numbe...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01444665603279678358 |