A Case Study of Consumer Acceptance of DITV Services Chunghwa Telecom Launching Its MOD
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 93 === Developing new products is one of the important business strategies for enterprises but not all new products are acceptable to consumers. Recently Digital Interactive Television (DITV) technology has been gradually matured, and the advancement plans of DI...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12686599824189737944 |