The Effects of Mood and Emotional Contagion On Consumer Decision-Making
碩士 === 國立交通大學 === 管理科學系所 === 93 === Consumers are constantly making judgments and decisions. There are many factors affecting their decisions. Above all, emotions play an important role. Mood and emotional contagion matter. Sometimes mood have direct influence, and sometimes are influenced by emotio...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6z2qu6 |