The Effects of Gift Certificates on Consumers' Begavior - The Case of Hsinchu Department Stores

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 93 ===

Bibliographic Details
Main Authors: Wei-chun Hsiung, 熊偉君
Other Authors: Jen-Hung Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/32505522791828046392