A Study on Strategy of Marketing in Minicar--A Case Study of Taipei Metropolitan

碩士 === 國立交通大學 === 經營管理研究所 === 93 === In reviewing many these addressing the minicar market segmentation and consumer behaviors, though each has its own unique conclusion, a blemish in an otherwise perfect thing has been found, in terms of the connection between the results of market segmentation and...

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Bibliographic Details
Main Authors: Hung Chang Wei, 韋宏昌
Other Authors: Hwa-Rong Shen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/31726051802170810748