A Study on evaluation indicators of brand awareness and brand image of university.
碩士 === 國立暨南國際大學 === 教育政策與行政學系 === 93 === The purpose of this study is to construct one weight system for evaluation indicators of brand awareness and brand image of university﹒Through the literature understand,we can get that theoretical bases of brand awareness and brand image of university are bra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30829676270145114239 |