The effects of experiential providers on consumer value-An empirical study of sports shoes for senior high school students’experience in Puli.
碩士 === 國立暨南國際大學 === 國際企業學系 === 93 === Upon entering the age of experience economy, it goes without saying that the experiential marketing in nowadays is very important. Except the product performance or the service benefit, customers gradually emphasize to obtain the joyful and freshly feeling from...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18137357127720829059 |