An Integrative Model for Partnership of Marketing Channel Members - An Empirical Research of Pharmaceutical Agency

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 93 ===   Development of globalization leads to fast market changing and profit squeeze which have strongly created impacts on performance of industries and managers. For effectively working these issues out, we can not only utilize internal reengineering but external...

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Bibliographic Details
Main Authors: Yu-Chen Chen, 陳毓珍
Other Authors: Wann-yih Wu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/17027754709676407713