The Research of Relationship among Involvement、Product Attribute and Purchase Intention - the Empirical Research of Bank Consumers Purchasing Financial Service
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 93 === Financial Services institutions have become more competitive since the open market policy in 1990. “Involvement” is an actual physiological mindset, usually used in the “push” sales strategy in getting the products out to the consumer. Domestic theory of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46648324650625190374 |