Applying Goal-Attribute Compatibility Theoryto Investigate Self-Gifting
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === Abstract There are two studies in this research. In Study 1, the purpose was to investigate Self-gifting through the lens of effect of goal-attribute compatibility theory. In Study 2, whether male and female react differently to Self-gifting ads with differe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04486195348295999962 |