An Exploratory Study of Rebranding on Products of Companies
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === The greatest challenge in managing brands is altering the marketing strategies and directions to adjust the proper activites in time to face the changes in the marketing environment. Companies always want to set up strong brand equity by inputting a lot of re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51015227008791532953 |