The Influence of Reference Group on Store Choice Criteria and Patronage Intentions
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === The aim of this research is to investigate reference group influence on consumers’ store choice decision criteria. In this research we propose a comprehensive store choice model that includes (1) two types of reference group (“family group” and “peer group”) a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15102520519895870729 |