The Effects of Household Characteristics And Decision-Making Patterns on Customer Relationship Response:Involvement as The Mediate Variable

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 93 === As the economy ability increases, the working style shift into two days off a week, the expenditure on various products for consumers should not satisfied for themselves only. Nowadays, they started to consider the expenditure can benefit both themselves and...

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Bibliographic Details
Main Authors: Chih-Hung Lin, 林志鴻
Other Authors: Shyh-Rong Fong
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/39197241380888021390