The 4P marketing strategy for different types of customers on Internet
碩士 === 國立中興大學 === 電子商務研究所 === 93 === The purpose of this study is to explore the fitness between online 4P and online shoppers. According to GVU (1998), perceive risk consists of four types: financial risk, performance risk, psychological risk, and time risk, and online customers can be therefore cl...
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54450480176207031058 |