搖滾音樂演唱會之文化行銷分析—以「SayYestoTaiwan」演唱會為例

碩士 === 國立政治大學 === 廣播電視學研究所 === 93 === The topic of this study is about the cultural marketing of the rock concert ”Say Yes to Taiwan” , including the analysis of the cultural marketing’s model and the cultural discuss about the social function of music. Now in Taiwan, ”Say Yes to Taiwan” is the lead...

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Bibliographic Details
Main Authors: Chen, Hui-Ting, 陳惠婷
Other Authors: 黃葳威
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/14421123958188638208