搖滾音樂演唱會之文化行銷分析—以「SayYestoTaiwan」演唱會為例
碩士 === 國立政治大學 === 廣播電視學研究所 === 93 === The topic of this study is about the cultural marketing of the rock concert ”Say Yes to Taiwan” , including the analysis of the cultural marketing’s model and the cultural discuss about the social function of music. Now in Taiwan, ”Say Yes to Taiwan” is the lead...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/14421123958188638208 |