BusinessStrategy&FinancialStrategyforCharge/CreditCardCompany

碩士 === 國立政治大學 === 經營管理碩士學程 === 93 === Charge / Credit card market is very competitive in Taiwan which grew from nothing in 1989 to 44 Million cards by the end of 2004. With the brutal competition in this industry, issuers tend to lower their profit margin to trade for the higher market share. What...

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Bibliographic Details
Main Authors: Liu,Jessie, 柳蜀君
Other Authors: 林基煌
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/26183820811712836931