評估媒體產業的財務表現:以中信的緯來及力霸東森為例

碩士 === 國立政治大學 === 國際經營管理碩士班 === 93 === Media industry has been through various changes in past two decades due to technological advancement, merger and acquisition. Also, privatization and de-regulation took places throughout of 1980s, which has caused various changes and provided opportunities for...

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Bibliographic Details
Main Author: Huang,KathyKuei
Other Authors: Shen, Chung-Hua
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/89324465152525222554