衝動性購買行為影響因素之探討
碩士 === 國立政治大學 === 企業管理研究所 === 93 === Abstract The role of impulsive buying is becoming more and more important in normal consumption behavior. Enterprise shouldn’t neglect this kind of consumer behavior. It is a worthwhile problem to investigate impulsive buying precursors. The past research usua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17833234895343616264 |