九尾數訂價對商店形象之影響-以餐廳形象為例
碩士 === 國立政治大學 === 企業管理研究所 === 93 === This study examined the effects of 9-ending prices on consumers’ perception of store image with the moderators of price digit length and discount sign by taking restaurant image as a case of store image. The research method employed a 2 (9-ending, 0-ending) x 2 (...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/07840624263584365478 |