A Study on Cumulative Satisfaction-Based Transaction-Specific Satisfaction Marginally Adjusting Model: Consumers' Disconfirmation Perspective
博士 === 國立政治大學 === 企業管理研究所 === 93 === This study proposes a four-stage model about the process of consumers’ repurchase commitment. The model postulates that consumers would result in quality disconfirmation based on the result of comparison between perceived quality and expected quality, then transf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50387338288737707876 |