The Economic Analysis about the Effect of the Product Characteristics on Consumer Demand
碩士 === 銘傳大學 === 經濟學系碩士班 === 93 === The product characteristics will affect consumer demand functions for goods, proposed and tested by Ladd and Suvannunt (1976). In this study, we want to confirm this property using brand equity to index the consumer goods characteristics. We choose these goods, san...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x86p87 |