Key Success Factors of Virtual Channel Industries Marketing Strategies. The Case Study of PC Home .
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 93 === Living in the fast-changing information era today， people continuously innovate and redefine the so-called “Traditional Distribution Channel” ， which plays the most important role in today’s sales-marketing. The final winners are those who can control the chann...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04792282969884278414 |