Use Integrated Marketing Communication accumulation of Brand Equity--A Case Study of Sinyi--rema
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 93 === Integrated Marketing Communication is the most interest themes of the whole word marketing propagated industry after 1990. It is the fashion of the world to combine marketing and propagate, especially in fashion in the academia of American-European countries,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86228545265301680206 |