The Impact of Endorsement Advertising and Product Involvement on Advertising Effectiveness
碩士 === 銘傳大學 === 設計創作研究所碩士班 === 93 === There are many ways to present advertisements. The personal endorsement is one of the most popular techniques in recent years and is also used a lot in Taiwan’s advertisements. For example, P&G invited Sylvia Chang as a spokesperson of women’s personal hygie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u95bw5 |