The study of the advertising effects of emotional telling on different lifestyle consumers
碩士 === 銘傳大學 === 設計管理研究所 === 93 === Previous studies discussing the advertising telling merely focused on the differences between emotional and rational telling. However, only a few studies investigated the issues concerning advertising emotional telling DM specifically in a large scale. According to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57305434525659686146 |