A RESEARCH OF CONSUMERS’ BUYING DECISION FACTOR ON GREEN PRODUCT
碩士 === 嶺東技術學院 === 國際企業研究所 === 93 === The objective for this thesis is to research the buying decision factor of green product for customers. This thesis probe into demographic variables and life style may be effective variables for the market segmentation for green marketing. By means of to understa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/17316627354113347281 |