The Study of Store Image and Customer Loyalty－A Case on the Coffee Chain Stores in Kaohsiung City
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 93 === ABSTRACT The purpose of this study was to explore the relationships among store images (attraction, atmosphere, promotion, service level, convenience, products and extra services) and customer loyalty patronage behavior (intent to recommend and intent to repu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94805686391255451600 |