Decoding Real Estate Corporation Advertising Strategy for The Example of National Chained Brands.
碩士 === 崑山科技大學 === 企業管理研究所 === 93 === In Taiwan, “television” is the most effective media according to the survey of ACNielsen’s media contact rate in 2004. Television advertisement is the most profound media. After many years’ efforts, the Real Estate Corporation, thru television media, has establis...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rwaeh5 |