A Study on the Customer Satisfaction and Customer Loyalty in Mobile Phone Service Industry
碩士 === 崑山科技大學 === 企業管理研究所 === 93 === The study investigated the customers who use mobile phone service in Tainan city by questionnaire survey, extracted four factors by factor analysis, studied the relationships between customer satisfaction and customer loyalty, and to probe into the customer satis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hsuhdz |