The listening motivation, listening time and personal characteristic to understand the purchase intention of audiences,for radio shopping program
碩士 === 義守大學 === 管理研究所碩士班 === 93 === In the research of virtual channel, there is little attention about radio shopping by academic. Thus, this study utilizes investigation and focus on the listening motivation, listening time and personal characteristic to understand the purchase intention of audien...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40718078261264278231 |