A study on the Service Quality and Behavior after Consumption for Motel - An example of C motel

碩士 === 義守大學 === 管理研究所碩士班 === 93 === Studies in consumer behaviors have been a primary concern in the field of marketing research. Considerable amount of studies have shown that consumer satisfaction would affect customer behaviors and that the dominant factor of customer satisfaction is service qual...

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Bibliographic Details
Main Authors: Shyh-chang Lee, 李世昌
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/52067778160494556778